Today, Genesis is a health consulting firm specializing in strategy, systems change, policy, and organizational capacity, with deep expertise in pediatric and child health.
Genesis was created to answer that call.
Genesis is honored to stand with changemakers across the country in this work. Sometimes, it’s by helping to widen the aperture just a bit. Others, it’s setting a new standard, proving how better systems produce better results and a stronger bottom line. And sometimes, it’s about having a partner in the messy middle, working to figure out the next best step and how to take it. We know each of these moments well, because before we created Genesis, we were front-line leaders grappling with change and didn’t always have a place to turn for help.
Fostering openness to change. A belief in the potential for better. Smarter. More effective. More equitable. Yes, for kids, families, and communities, but also for the countless people who work within the systems that shape the lives of our youth. We all deserve better.
The open delta. It’s been part of Genesis from the beginning, designed to capture not only what we hope to accomplish, but how we approach the work.
Open to Change
pediatric health consulting
We practice what we preach. We continue to challenge ourselves to make this company a business that succeeds because we invest in the whole health of our employees and their families.
Health
This is our life’s work. We take great joy from the opportunity to work with leaders across the country with shared purpose.
Joy
We are on this journey with you. Different perspectives bring richer conversation, more effective design, and stronger outcomes.
Collaboration
Our integrity is paramount. We are honest brokers of change, forthright and trustworthy in what we will deliver.
Integrity
Creating something new takes courage. We value taking smart risks, choosing what might be possible over what is predictable, and learning as we go.
Courage
Our Values
Meet The Founders
For over 30 years, I have cared for patients and populations alike, building a record of improving health for the people, communities, and states I’ve served.
I am driven to find root-cause solutions, working to prevent harm whenever possible, and create systems of care that equitably, meaningfully, and sustainably help children and families thrive.
Pediatrician, Public Health Leader, Health Systems Administrator
Veronica Gunn
Chief Executive Officer, Co-Founder
With over 20 years of experience, I’ve led creative, effective redesigns of systems that serve kids and families at the national, state, and local level.
My passion is finding ways to make it easy for people and organizations to sustain change through aligned economic incentives, behavioral reinforcements, and public policy.
Public Policy Expert, Change Management Leader, Health Economic Strategist
Sara Newstead
Managing Partner, Co-Founder
clients strongly recommend Genesis
100%
kids and families served
1,000,000+
Years Leadership Experience
50+
Seattle, Washington • Milwaukee, Wisconsin • Cleveland, Ohio
Office Locations
With offices across the country, we work with changemakers across the United States and Canada on everything from local, community-led initiatives to national efforts.
Change is local.
So are we.
— COO, Children’s Health System
I appreciated the experience I had with both Veronica and Sara. They have a complimentary set of skills and play off one another perfectly. Both were thoughtful in making sure they checked for understanding many times, which was absolutely essential for working successfully across our system.
